The challenge
Online sellers keep product data in spreadsheets and again in each store, so descriptions, prices and images drift apart. Writing good product content for every item also takes a lot of time. The more sales channels a brand or an agency manages, the more places there are to update, and the easier it is for a price or a description to be right in one store and wrong in another. Teams also need to control who can change what, and to see who changed a product and when.
