Privacy and cookie policy

Who we are

SimpleApp is a custom software development company. This website, simpleapp.in, is operated by SimpleApp. You can reach us at sales@simpleapp.in.

Information we collect

We keep this to the minimum needed to run the website and answer your enquiries.

• Contact form. If you send us an enquiry we receive your name, email address, company (if you give one) and your message. We use them only to reply to you and to discuss your project.
• Technical and security data. When you use the contact form we also record your IP address and browser details. We use them to prevent spam and abuse, and to limit repeated submissions.
• Waitlist and product enquiries. If you join a product waitlist, we receive the same details as the contact form, tagged with the product you asked about.
• Analytics data, only if you accept analytics cookies (see below).

We do not sell your personal information and we do not use it for advertising.

SimpleReviewKit and Google data

SimpleReviewKit is a product from SimpleApp that helps businesses show their Google reviews on their own websites. This section explains how it handles information. It applies in addition to the rest of this policy.

Visitors to this website. The SimpleReviewKit demo on this website uses made-up sample reviews. It does not load any real Google reviews and does not send your information to Google. If you join the waitlist we receive the details you type into the form (name, email, company and message) and use them only to tell you when the product is ready and to ask about your needs.

Websites that use SimpleReviewKit in Lite mode. In Lite mode, the business that owns a website adds their own Google Maps Platform key. The reviews are requested by each visitor’s web browser directly from Google. SimpleApp does not receive, see, store or process those requests, the reviews, or the visitors’ information. Google receives the visitor’s IP address and browser details when the browser loads reviews or reviewer photos, under Google’s own privacy policy. Website owners who use SimpleReviewKit should say so in their own privacy policy.

Business owners who connect a Google account (Pro mode). When we launch Pro mode, a business owner will be able to sign in with Google and let us read the reviews of their own Google Business Profile locations. Pro mode is not available yet.

• What we ask Google for. Permission to read the owner’s Business Profile accounts and locations and the reviews on them (reviewer name and photo link, star rating, review text, date and any reply). We ask only for read access. We do not post, edit or delete anything on your profile. We also receive your Google account email address so we can identify your account.
• What we use it for. Only to show your reviews on the website(s) you choose, and to operate, secure and support the service for you.
• What we do not do. We do not sell Google user data. We do not use it for advertising or to build profiles. We do not use it to train generative AI or machine-learning models. We do not allow people to read it, except where you ask us for support, where it is needed to investigate abuse or a security problem, or where the law requires it.
• Who receives it. Our hosting provider (Amazon Web Services) stores and processes it for us. We do not share it with anyone else, except where the law requires it.
• How we protect it. Connections use encryption in transit. Sign-in tokens are encrypted when stored. Access to the systems that hold the data is limited to the people who need it.
• How long we keep it. For as long as your account stays connected. If you disconnect, close your account, or ask us to delete your data, we delete your Google data and sign-in tokens within 30 days. Backups are deleted on a rolling schedule of no more than 35 days.
• Your control. You can disconnect at any time in the SimpleReviewKit dashboard, or in your Google Account under Security > Third-party apps with account access (myaccount.google.com/permissions). You can also email sales@simpleapp.in to ask for a copy or deletion of your data.

SimpleApp’s use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

SimpleReviewKit is not affiliated with or endorsed by Google. Google and Google Maps are trademarks of Google LLC.

Cookies and analytics

We use Google Analytics 4 to understand which pages are visited and how people find the site, so we can improve it. Analytics cookies are off by default. They are only set if you choose Accept in the cookie banner. If you choose Reject, no analytics cookies are set. Google may still receive limited signals that do not use cookies or identify you, through Google Consent Mode.

You can change your choice at any time: Cookie settings. Declining or withdrawing consent also removes the analytics cookies from your browser. Your choice is remembered for 12 months and then we ask again.

Apart from the above, the public pages of this website do not set cookies. A sign-in cookie is used only in our private staff area.

Who we share information with

• Hosting. The website and its database are hosted on Amazon Web Services.
• Google, as our analytics provider, if you accept analytics cookies.
• Email delivery. Messages we send you, such as replies to enquiries, go through our email provider (Hostinger).
• Google, for the purposes described in “SimpleReviewKit and Google data” above, when a business owner connects a Google account (Pro mode, not yet available).

We do not share your information with anyone else unless the law requires us to.

How long we keep information

We keep enquiries for as long as we need them to respond to you and for our business records. You can ask us to delete your information earlier at any time. Google data connected through SimpleReviewKit is kept for the shorter periods described in “SimpleReviewKit and Google data”.

Your rights

Depending on where you live, you may have the right to access, correct or delete the personal information we hold about you, to object to or restrict how we use it, and to withdraw consent at any time. To use any of these rights, email sales@simpleapp.in and we will respond as soon as we can.

Changes to this policy

If we change this policy we will update the date at the top of this page. For questions about it, contact us at sales@simpleapp.in, or see our sitemap to find other pages.